Do you ever wonder what makes a presentation truly resonate with your audience?
What turns a simple delivery into something unforgettable?
In this episode, I tackle these questions head-on by exploring three key areas that every presenter must address: ethos, logos, and pathos. These timeless concepts, rooted in Greek philosophy, still hold incredible power today.
By mastering them, you can boost your credibility, sharpen your message, and forge a stronger emotional connection with your audience.
Join me as I reveal how these strategies can elevate your presentations and enhance your influence as a statistician.
Key Points:
- Resonance: What makes a presentation resonate with the audience?
- Memorability: Turning a simple delivery into something unforgettable.
- Ethos: Establishing credibility and trust with your audience.
- Logos: Presenting logical arguments, data, and evidence.
- Pathos: Creating an emotional connection with the audience.
- Mastery: How mastering ethos, logos, and pathos enhances presentations.
- Influence: Boosting your impact and influence as a statistician.
- Conference: Submitting an abstract for the Effective Statistician Conference.
Mastering ethos, logos, and pathos will significantly elevate your presentations and boost your impact as a statistician. These timeless principles enhance your communication and help you connect more deeply with your audience.
Listen to this episode to dive deeper into these strategies and start applying them in your own presentations. If you find this episode valuable, share it with your friends and colleagues—let’s spread the knowledge and help each other become more effective communicators.
Tune in now and take your presentations to the next level!
And don’t miss the chance to submit your abstract for the upcoming Effective Statistician Fall Conference 2024!
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Transcript
Three Areas You Must Address in Your Presentation
Alexander: [00:00:00] Welcome to another episode of the effective statistician. In last Friday’s episode, I talked about the value of your presentation skills and how you can become a better presenter. I talked about the five questions that you need to become a better presenter. And by the way, I also talked about the opportunity for you to submit an abstract to the Effective Statistician Conference and present your work there.
You can present something that you have already presented somewhere else so that you can reach a wider audience. The timeline for the abstract submission is mid-September, so act now and submit your abstract to a conference at theeffectivestatistician. com. And if you get accepted, and we just look for [00:01:00] quality, we don’t have an upper limit in terms of abstracts we can take on the conference, then you get the whole conference for free.
So, do it now. And yes, you can present something, as I said, that you already have done. Now, let’s talk about presentation skills.
There’s three areas. that you need to touch on whenever you present. Actually, whenever you communicate. And these three areas are really old. Logos, ethos, and parcels. Yeah, even in Greece before Christ, thousands of years ago, people needed to convince other people, you know, especially in the very early democratic country, [00:02:00] they needed to persuade us.
I can’t just command us. So Greek philosophers have thought about how do they actually convince us. And it is still the same today because We are still more or less the same people, although a couple of thousand years older. And, yeah, we now have PowerPoint. But this has nothing to do with PowerPoint.
I will talk about a couple of things around PowerPoint in the next Friday episode. So yeah, this is a little bit of a presentation stream here. So, the three things that you need to think about when you present. When you communicate are ethos, logos, and parcels. Okay, let’s start with logos. That is the most easiest one.
Yeah, logos is about the facts, the [00:03:00] arguments, the data, the evidence, all these things that you have to convince your audience, your key decision makers. Yes, the people we talked about in our last week’s Friday episode.
And here, obviously, we have a big strength. We can pull on the data set we have. We can show the statistical theory. We can show experiences. that other people had with that theory. We can show numbers, we can show data, we can show all kinds of different things. And of course, yeah, show them, yeah, visuals, not tables.
That is the easy part. Yeah. So logical arguments. The problem is, this is also the weakest part. There are two other parts. See. ethos and the pathos that are actually more important. [00:04:00] Let’s speak about ethos. Ethos is actually a lot about your credibility. Why should anybody listen to you? Why do should I as a decision maker trust you?
And you might think like, yeah, because I’m a statistician and I know a lot about these things. Well, it is not so much about what you think about you. It’s what. The decision makers think about you. And here you can do a lot of things so that you increase your credibility. And interestingly, it already starts with how you appear physically.
Yeah, even in virtual settings, you hopefully have your camera on and how you come across makes a big difference. How do you dress? [00:05:00] Yeah, you might think like, does that really matter? Yeah, it does matter. You know, if you want to impress someone that you’re dating, well, of course you dress appropriately.
Yeah, you dress to impress. Yes, same is in work. Yeah, if you show up with your Hawaii shirt, well, that tells a story about you. And if you’re watching this on video, you can see how I dress. It’s not just kind of a Hawaii shirt or whatsoever. I always try to wear something that is appropriate. Of course, you can bring your own style into it.
The important thing is, it needs to be appropriate from the audience perspective. Also, how do you, what kind of messages do you send [00:06:00] with your body? Do you appear to be confident? Do you stand up straight? Do you Do you look straight? Do you look into the eyes? What about your voice? Is it shaking? Or is it too soft?
Or is it too loud? Or is it too fast? Your whole presence should portray confidence and credibility so that you People believe you. Now, there’s of course a lot of other things you can do from a credibility point of view. Of course, you can show your title, your credentials, and maybe you can weave in what you have done that matters for, for, for the presentation in the past about it, or who you have helped in the past.
Yeah, a little bit of name [00:07:00] dropping here and there actually helps. Yeah, so if you can think, oh yeah, I recently talked with the, with this stats guru from the FDA about exactly this topic, and he completely sees my point and is very, very supportive. Might help if it is about this topic in your presentation.
Of course, needs to be relevant. You can also build a lot about your credibility before you actually present. So what do people know about you before? Will they check you on LinkedIn? Will they check you on your company internal kind of LinkedIn? Yeah, where you have your, your picture and things like this.
Yeah. What have They heard about you and this is all about your brand and I will talk about this in a future episode. So in your [00:08:00] presentation, you need to speak to your credibility. Okay, now if people see you as credible and you have all the logic on your side, there’s one other thing that is also super important, because you need to understand that people act mostly on emotions.
Yes, we all think like we are logical thinkers, and most of our decisions are based on logic. Welcome to reality. This is not the truth. The vast majority of all decisions we make from an emotional point of view. Even in business, maybe especially in business. So you need to appeal to the emotions of the decision maker, of the audience.
Make them feel what you’re talking [00:09:00] about. The best way to actually do this is to tell stories. And I will talk about a couple of other things, how you can do that in next week’s episode. You need to create an emotional reaction within your audience, within your decision makers. They need to feel the pain, so to say, about the problem or the potential missed opportunity.
They need to feel the excitement in terms of what they can get out of it. Yeah, speak to what’s in it for them. What will they personally get from it? Yeah, maybe you can do that. Speak about that between the lines. That always depends on the culture and the specific topic you’re talking about, but appeal to the emotions very often.
It can also be this is the right for [00:10:00] patients, this is the right thing to do for patients, and if you have an audience. And hopefully you do have an audience that cares about patients, otherwise maybe you’re in the wrong room, or in the wrong company, or the wrong organization. If you’re listening to this podcast, I think it’s all about making the right decisions for patients.
You can speak to how that will affect the patients. There’s lots of stories to tell about patience and this can create emotions. On the bigger picture, it’s also another way you can speak about emotions. In the leadership program that Gary and I do for many years, we speak about this quite a lot. And we have it very, very early in our program, because it is so fundamental and it kind [00:11:00] of is like a recurring stream throughout the program.
And touching the emotions of your counterparts is super important. Now you think like, really, emotions? Yes, really emotions. Emotions are your friend, not your foes. Thank you. And be aware, we are, we are emotional creatures. So, leverage these emotions. Last thing, of course, you might think like, I have really emotions, but isn’t this then manipulation?
Well, whether it’s manipulation or leadership, really depends on your value, on your goal, and how these align with your audiences. values and goals. [00:12:00] And I very very much hope that all the people that listen to this podcast have the right values for the benefit of patients. Okay, you can see I hopefully touched your emotions here a little bit as well.
So, as a summary, you need to talk to logic, the facts, the arguments, because that is always of course needed. You need to talk to the emotional You need to make people feel something. And last, people need to believe in you. They need to understand that you are credible. So if you touch on these three things, In your presentation, actually in any communication, this will make a huge difference overall and it will [00:13:00] make you a better presenter, a better communicator, and actually a better statistician, data scientist, or any other quantitative scientist that may listen to this podcast.
Last thing, I said it already at the start. You still have some time to submit your abstract to the Effective Statistician Conference. Please do so. Just send it to conference at the effective statistician dot com. And I am very, very much looking forward to seeing your presentation. at the conference in November.
And by the way, you can actually pre record it to make it super safe. So send your abstract to conference@theeffectivestatistician.com.
Join The Effective Statistician LinkedIn group
This group was set up to help each other to become more effective statisticians. We’ll run challenges in this group, e.g. around writing abstracts for conferences or other projects. I’ll also post into this group further content.
I want to help the community of statisticians, data scientists, programmers and other quantitative scientists to be more influential, innovative, and effective. I believe that as a community we can help our research, our regulatory and payer systems, and ultimately physicians and patients take better decisions based on better evidence.
I work to achieve a future in which everyone can access the right evidence in the right format at the right time to make sound decisions.
When my kids are sick, I want to have good evidence to discuss with the physician about the different therapy choices.
When my mother is sick, I want her to understand the evidence and being able to understand it.
When I get sick, I want to find evidence that I can trust and that helps me to have meaningful discussions with my healthcare professionals.
I want to live in a world, where the media reports correctly about medical evidence and in which society distinguishes between fake evidence and real evidence.
Let’s work together to achieve this.
