Do you know what your external profile is?
Do you know how to improve it?
In today’s episode, Liz Cole and I will dive deep into a topic called content marketing. It’s kind of meta, since this podcast itself originates on these ideas. Does this sound frightening or disturbing? It shouldn’t.
Listen to our conversation and understand:
- What is content marketing?
- Why is this relevant for statisticians working in CROs, pharma or as consultants?
- How can content help CROs or consultants win more business?
- How can content help you attract candidates to your team and stand out as an employer?
- How can content help to boost your personal profile?
- What are the barriers that stop people from implementing content marketing and how we overcome these barriers?
- What actions do you recommend should statisticians start with?
- What resources do you recommend helping with content creation and content marketing?
References:
https://www.lizcolemarketing.com
https://venngage.com/ for infographics
https://www.canva.com/ for slide decks, reports, graphics
https://www.rev.com for transcriptions ( human transcription)
https://www.temi.com/ – AI transcriptions
https://app.grammarly.com/ for self-editing and proofreading
https://monday.com/ for editorial calendars
https://www.smartpassiveincome.com/podcasting/ how to start a podcast
Listen to this episode and share it with others who might learn from it!
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Liz Cole
Independent Marketing Consultant for Biopharma Services & Tech
Liz has been driving growth in the biopharmaceutical service sector for over 20 years. She has worked across the pharmaceutical product life cycle for a variety of high-growth companies in high- profile sales and marketing roles. Specialising in marketing planning, social media, content marketing, events, and PR, Liz also brings her extensive direct sales experience to her highly effective marketing work. Liz is Hubspot Inbound Marketing Certified and has a track record of successful lead and revenue generation.
Join The Effective Statistician LinkedIn group
This group was set up to help each other to become more effective statisticians. We’ll run challenges in this group, e.g. around writing abstracts for conferences or other projects. I’ll also post into this group further content.
I want to help the community of statisticians, data scientists, programmers and other quantitative scientists to be more influential, innovative, and effective. I believe that as a community we can help our research, our regulatory and payer systems, and ultimately physicians and patients take better decisions based on better evidence.
I work to achieve a future in which everyone can access the right evidence in the right format at the right time to make sound decisions.
When my kids are sick, I want to have good evidence to discuss with the physician about the different therapy choices.
When my mother is sick, I want her to understand the evidence and being able to understand it.
When I get sick, I want to find evidence that I can trust and that helps me to have meaningful discussions with my healthcare professionals.
I want to live in a world, where the media reports correctly about medical evidence and in which society distinguishes between fake evidence and real evidence.
Let’s work together to achieve this.
