Getting to YES: Negotiation skills for everyday

Book review with Stuart McGuire

If you enjoyed the last book review, you’ll surely enjoy this one as well. This is much more practical than the last one.

Getting to Yes is a very fundamental book that everybody should read. It was fundamental for me early in my career as it helped me through many negotiations throughout my career.

You will see from our discussion the AHA moments Stuart had by reading this book and the important points I’ve learned. Here are a few, we dive in more deeply:

  • How to be good in negotiation
  • Separate the people from the problem
  • Focus on interests, not positions
  • Work together to create opinions that will satisfy both parties
  • Negotiate successfully with people who are more powerful, refuse to play by the rules, and/or resort to “dirty tricks”

Stuart McGuire

Chief Business Officer

Stuart leads the development of the business at Veramed as it evolves its position as the pharmaceutical industry’s preferred statistics and programming CRO partner.

Stuart has over 20 years of Pharmaceutical experience having first started work in anti-malaria research which took him to Moshi, Tanzania. He then moved to the Clinical Research Organisation Chiltern (latterly Covance) where he took on Business Development, Leadership and Alliance Partnership roles delivering significant growth over 19 years. Stuart has a wide platform of relationships in the pharmaceutical and biotech industry, covering Europe, North America, and Japan.

Stuart holds a BSc in Chemistry from the University of Surrey (1999) and recently received his level III wine diploma from the Wines and Spirits Education Trust.

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