You may think that QR codes aren’t new. But it’s actually quite something new in our field.

We as statisticians, should not just leave the use of QR code to other functions such as medical writing. Instead, let’s leverage this tool to have an impact and improve our output.

Listen while we discuss the following points:

  • Connection between paper world and digital world
  • What is possible in the digital world
    • Additional data
    • Background information
    • Exploration of data (interactivity)
    • Augmented reality (show psoriasis on your skin)
    • Animated charts
    • Scrolly-telling
    • Capture information about the reader and show customized information (how would the results look like for me)
    • Capture email and receive follow up information
    • Connect to a community

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Irene de la Torre Arenas

She is a data designer specialized in visualizing information in understandable and meaningful ways. She works as a Visualization Lead at UCB since February 2021. Before her current role, she worked at BBC News, where she was part of the UX&Design and the Data Journalism teams, and at the MIT SENSEable City Lab. She has also collaborated with other media and advertising organizations in Spain.

In 2017, she gave Data Visualization classes at the MIT School of Architecture. One year later, she designed the didactic program Communicating with Data that MIT developed for the Dubai Institute of Design and Innovation.

She graduated from the MFA Information Design and Visual Communication at Northeastern University. Her work has been recognized in the Kantar Information is Beautiful Awards and the WAN-IFRA European Digital Media Award.

Picture shows: Irene de la Torre Arenas

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I want to help the community of statisticians, data scientists, programmers and other quantitative scientists to be more influential, innovative, and effective. I believe that as a community we can help our research, our regulatory and payer systems, and ultimately physicians and patients take better decisions based on better evidence.

I work to achieve a future in which everyone can access the right evidence in the right format at the right time to make sound decisions.

When my kids are sick, I want to have good evidence to discuss with the physician about the different therapy choices.

When my mother is sick, I want her to understand the evidence and being able to understand it.

When I get sick, I want to find evidence that I can trust and that helps me to have meaningful discussions with my healthcare professionals.

I want to live in a world, where the media reports correctly about medical evidence and in which society distinguishes between fake evidence and real evidence.

Let’s work together to achieve this.