Behind the scenes of The Effective Statistician

Podcasts have become a popular form of media for sharing information, telling stories, and building an audience. But have you ever wondered what goes on behind the scenes of creating a successful podcast?

Today, I have the pleasure of sitting down with Reine Escalona and Kacey Tunac, the podcast production and management team called VVS, who work alongside this successful podcast – The Effective Statistician.

As you already know, I started this podcast six years ago and have recorded over 300 episodes with the help of  VVS. The podcast has seen steady growth, now with 14,000+ subscribers and over 200,000 downloads. I achieved this growth through the use of effective marketing strategies, consistent content creation, and excellent audience engagement. And of course with my outstanding team at VVS.

In this episode, we explore the tools, skills, and strategies needed to start a podcast and grow its audience from the ground up.

We also discuss in detail the following points:

  • The tools needed to start and run a podcast
  • The processes and work-flow in launching episodes
  • The skills needed to grow a podcast channel
  • The advantages of teaming up with a professional podcast producer and manager
  • How The Effective Statistician keeps on growing and building a great audience

If you’re interested in starting a podcast, consider working with a professional production and management team like the one that Reine leads – VVS.

With their expertise, you can create engaging content, build a loyal audience, and grow your brand. Today’s episode shows that starting a podcast requires a balance of technical skills, creativity, and marketing know-how.

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Do you want to boost your career as a statistician in the health sector? Our podcast helps you to achieve this by teaching you relevant knowledge about all the different aspects of becoming a more effective statistician.

If you’re passionate about a topic and have a unique perspective to share, you can join the growing ranks of successful podcasters. We hope this blog post has been informative and helpful, and we wish you all the best on your podcasting journey!

Here is the video link to the episode for a better experience: https://youtu.be/JbC8CFm9jDA

Reine Escalona

Owner of VVS

A visionary entrepreneur in the world of podcast production. With a passion and a drive to amplify voices.

Reine showcases a range of podcast productions that highlight their versatility. Her portfolio includes collaborations with various podcasters covering different genres and topics.

She is not only focused on her own company’s success but also dedicated to supporting others in the podcasting community.

With a genuine commitment to her craft and a desire to empower others, she continues to make a positive impact in the podcasting industry. Through her and her company’s dedication, they are shaping the podcasting landscape and contributing to the growth and success of the medium.

Email: manager@vvspro.co / reinedescalona@gmail.com

 

Kacey Tunac

Podcast Host & Podcast VA

Kacey is a podcast host and supports VVS. With her exceptional talent in hosting and managing podcast projects, she has become a trusted partner.

Kacey possesses an innate flair for crafting compelling narratives that captivate the listener while maintaining high production values.

As a virtual assistant, Kacey has continued to demonstrate remarkable professionalism and reliability. With her exceptional communication skills and keen attention to detail, Kacey has earned high praise from clients who have appreciated her passion for excellence. Her unwavering commitment to delivering quality work while maintaining strict deadlines has made her a very reliable part of VVS.

Transcipt

Behind The Scenes of The Effective Statistician

[00:00:00] Alexander: Welcome to another episode of the Effective Statistician. And today is a little bit of a different one because today I give you a behind the scenes view of how everything is happening with the effective statistician. I get asked quite a lot. In terms of how do you actually produce so much content, not just the podcast episodes, but also social media stuff, the very nice.

This year, the conference, all these things and most of it actually while working full time. Now, if you are listening to the podcast for quite some time, you have noticed that I mention Reine and her team in the outro of the podcast for quite some time. It actually just started with Reine quite some time ago.

She and her team are part of these success are actually foundational to success. The other part, and as I said, we’ll talk about how all the processes, the different steps. So if you want to produce your own podcast, or if you want to produce any bigger content over a longer period of time, pretty sure you’ll learn quite a lot from it.

And if you’re just interested in learning what it looks like behind the scenes, then just hang in here. One other topic. If you’re listening to this as a regular podcast, that’s fine. That’s this episode we also recorded in video. So if you want to see Reine and Kacey from the team, and if you want to see what’s happening behind the scenes feel free to also have a look into YouTube or the other different channels that we have. You can find everything like usual in the show notes. But let’s first introduce Reine and Kacey here. Hi Reine, great to have you on the show.

[00:02:22] Reine: Hi Alexander. It’s a privilege to be talking here in your show. Yeah, I’m Reine. We’ve been working together for four years now.

[00:02:31] Alexander: Yes.

[00:02:32] Reine: Time flies really fast.

[00:02:34] Alexander: Yeah. Time flies really fast. That’s, that’s right.

[00:02:37] Reine: Yeah. By the time when we started working together I’m not that expert yet in audio and video editing, but because I’ve been working this for so long and learned so much from you and yeah, upscaling right now I actually do end to end, not just audio and video edit.

We have seven members in total doing different things. So from me starting me alone, now we have seven members. I’m really proud to say that.

[00:03:04] Alexander: And we also have a member of your team here. Kacey, how are you doing?

[00:03:08] Kacey: Hi, Alex. Thank you so much for having me here. It’s a pleasure to be here on your show and seeing the growth of the show. I’m a listener also of the show and also I’ve done editing in this show. So all the topics here are very interesting. It’s really a privilege to be here. To be lined up with your guests. So right now I’m part of the team in project base. Sometimes I edit the audio. Sometimes if there are other projects to edit videos or sometimes with a show notes or the graphics for the show and updating the websites. So that’s what I do in the team.

[00:03:47] Alexander: Okay. Very good. Thanks for that. By the way, if you don’t know, we are sitting on very different continents here. Whereas I’m located in the middle of Europe, in Germany, Kacey and Reine sit on the Philippines, more or less on the other side of the globe. Where about in the Philippines are you actually located?

[00:04:12] Reine: Kacey and I are now together in Baguio City. It’s it’s called summer capital of the Philippines because it, we have the coolest temperature in the country. It’s like Highlands, I guess we’ve been working together virtually for the longest time. We situated, we still deliver, even though we are on the other side of the earth.

[00:04:33] Alexander: Yep. And the other thing is, as you’ll see through the discussions, we don’t produce last minute. Yeah. So we usually have quite a lot of episodes lined up so that it’s not, Oh, we need to record something today so it can be published tomorrow. Sometimes we more often than I want I review things last minute, but that’s a different topic.

Okay. So let’s go into the production of the show. Are actually the ideas for all the different topics and I very often also get asked, how do you come up with all these ideas? When I first started, people were asking me, do you think you can have enough ideas or don’t you run out of ideas for episodes?

And I said, that is actually. My smallest problem, I have ideas for literally hundreds of further episodes, and every time I go to a conference or I speak to a colleague, there’s a new idea coming. And so I keep track of lots of these in a file on our G Drive. And that brings me to the next topic.

Really important for working together are, of course sharing files and all these kinds of different things. And for that, we have a G Drive. You could use any other kind of file sharing system, but G Drive works really nice for me because I can access it from all my different devices. Including also my smartphone, so when I have an idea, I just track it there directly in the Excel file that we have on the G drive.

Reine, how helpful is the editorial calendar for you?

[00:06:35] Reine: The editorial calendar actually is like our vault of ideas. So there is where we can track what will be the episode for this week, to next month, up to next year. That is where we can check if you already uploaded the raw files of your episode recording.

There is where I can see if you already recorded your intros and outros. And the email of the guest that we have so I can, communicate with the guest if we need updated bio updated photo of him or her. And if we need to put new references from the guests that they would like to promote in the episode.

So it’s really helpful. It’s all in one sheet, so it tracks everything and I update also the editorial calendar. So you can also see where we are at in editing the episodes and all. So it’s really helpful and really simple to use.

[00:07:31] Alexander: And if you’re on video, let me quickly show you how that actually looks like. This is how it looks like and. We started with it directly pretty early, however, over time, things changed and yeah, how it looks like has changed. We have, of course, one column that speaks about the date when it should be published, the number, and then sometime, we added a unique, episode number. And Reine, how did that help you?

[00:08:14] Reine: Since there are times that we need to shuffle the episodes. The number, the naming of the folder will be different and the numbering. So it would be a bit confusing if we just move them without updating the folder numbers. So what we did, we separated the episode number, and the episode folder number, so we can reshuffle every time we needed to. And, that’s easier for us to track where we can find the files in the G drive. Without renaming everything. Renaming the folder number and the,

[00:08:53] Alexander: Episode number. Yep. Yep. So the unique episode number is basically the folder number. And we’re in the folder, in the tree drive where we store documentation, the files, everything around this specific episode.

We originally also had at some point kind of the draft titles there, but because the draft title is sometimes pretty cryptic or short and not very unique, that was a challenge. That’s why we changed to a unique number. And you can see here, we have here as a title, very often just a working title, who are the different interviewers here, especially their email address, who Reine and her team knows. Who to contact for bio photos, these kinds of things. And also once we have the episode. Up and running, the guests get some social media content so they can share it. So graphics and things like that. And then basically the whole workflow is shown here in the different columns. We have a column for whether I have outlines to show.

We have a column for whether it is recorded. We have a column for whether we have the intro and outro ready. And it’s this column I mentioned. Where I have started, we had some other columns here, especially if there’s a big event associated with it, like the conference or speaking about a specific webinar or a course that I’m creating. And then we have columns about the blog. The podcast host and whether the email is ready. We use a regular WordPress site for our blog, where theeffectivestatistician.com basically research. And you need also a podcast host where all the audio files sit. And this podcast host then sends the or links to different podcast providers. So like iTunes for Apple, where actually lots of others draw from as well. Spotify, Google Play, YouTube, all these kinds of different things. And we use Podigee for that, but there’s others. How easy is it to work with Podigee for you?

[00:11:19] Reine: Oh it’s very easy to use. Very simple. You just need to upload a file, the edited file, and then put in the text. Where, you wrote in the website, just need to copy and paste it there and schedule it. So it’s really easy and it’s already connected to our WordPress site, right? And yeah, so once published, everything will be populated.

[00:11:43] Alexander: Yeah, and then the Podigee feed also gives you a player that you can plug in into your WordPress site. And finally, we have here a column for ConvertKit. ConvertKit is our email provider. If you want to send a lot of emails. Then you need to have a professional email provider that comes with all the management offices.

For example, that in your emails, you have an unsubscribe button or that on your home page, you have these kind of different areas where you can leave your email and all these kinds of different things. It takes care of GDPR and all these other different things, and we’ll not go into email today in depth because that could be a whole other episode, but basically Reine and her team take care of everything there as well.

I just go in there and have a look, check the wording and because my podcast is pretty niche and Reine and Kacey are not statisticians of course, sometimes need to update a couple of different things. Okay. Very good. So that is basically the editorial calendar and it helps us to support our workflow. It helps us to basically. I’ll see on one screen where we are with everything, how many podcasts do we have already produced? Yeah. So you can see here, for example, there’s a couple of podcasts that are not yet produced. There’s a couple of podcasts where I said there’s no intro needed because these are the very short ones.

But you can see here, there’s a couple of episodes where I need to review them. So Reine just puts in there for approval. How much does the editorial calendar help you with in your team actually?

[00:13:48] Reine: I share the calendar with my team directly so they can directly see, monitor if the episode is already recorded and uploaded in the G drive. They could also see if the episode needs to be reedited or there are some, yeah, some parts that need to be, Re uploaded instead of using third party tools like project management tool that we need to reopen it and then go to another tab. It’s much easier and really understandable. Once a team member clicks it, everyone sees it. So no need to ping me, ping him. So everybody gets updated instantly.

[00:14:30] Kacey: Yeah, I agree. The communication is better. Like what Reine said, you don’t really have to wake her up if she’s sleeping just to ask what’s the what’s the process or what’s the progress of this episode. You can just go in there and check what, which episodes are available for editing and which episodes are done or what steps are going to be next. For me or for my side of the team, so it’s very easy to understand. Very easy to explain if you’re going to onboard another new team, a teammate. So I think this editorial calendar is really helpful for the entire team.

[00:15:07] Alexander: That’s difference in terms of time zones. Yet, Reine actually works. Quite late hours. All working hours overlap quite a lot, and so there is no problem there whatsoever. The other tool we use for kind of short chatting and these kind of things is Viber. But of course, you could use any kind of chat tool for that.

So that we, quickly move things around. That’s quite neat as well. Okay, very good. So that is the editorial calendar. Let’s go to another topic and that is branding. I’m everything but artistic, I was always bad in arts in school, drawing, painting, anything like this still looks pretty much like my kids are doing it. I was super helpful to have Reine on the team because she has a background in digital arts and knows how to produce visuals really nicely. Reine, maybe you can talk a little bit about what you do there and what are all the different visuals that you work with.

[00:16:29] Reine: Before you start anything else, you need to have your branding, right? From the color scheme, from the logo you just don’t choose the color you want or your favorite color, but it should have, some description or meaning if it’s more in technology, more on blue, more in nature, more in green, more in health, more in red, so it depends.

So in branding we produce logo, the website design and, of course, the graphics. It should be consistent with the branding. For example your podcast channel has your face in it, right? So it is really you. So when we say the effective statistician, it’s Alexander and when it comes to video snippets or your podcast episode, we need to have a uniform music, intro music and outro. That is included in the branding side, so we should always use that same music with anything that is your content and for the social media we can also see blue bars and your logo, so it already shows the branding of the Effective Statistician.

It’s also more on the corporate side, so we use corporate fonts. Professional corporate fonts, not just any kind of fonts, and it should be consistent. So this thing’s should be not just aesthetically pleasing to the eyes, but also consistent with what message we want to relay to the audience. And to be a little bit more creative we play with different elements.

For example, when we post in social media, we use your photo. And if it’s a podcast episode with guests, we use like the podcast icon and for video snippets, like a video trailer for the episode. I use, we call that audiogram or video snippets. So this type of medias should be consistent with their branding.

So it’s not easy to do if you’re not into arts and media takes a lot of tools to use like Adobe Photoshop, Premiere pro. For audio, we use audition, but for just basic ones, we just use audacity for that. So these tools are really helpful for creating different medias and to repurpose your content to different types of medias, like audio video snippets, or just graphics.

[00:19:04] Alexander: Yes, that is very good in terms of tools. Actually, my tools are very easy. I use my usual laptop. When I record an episode like this one with guests, I use zoom. And if I record just for myself, I use audacity, which is a free software or laptop, if you have a Mac, you can use garage band, which is already on your Mac.

In terms of all the work that you do, it’s really full service for me now. The only thing that I do is I think about what should be in the podcast episode, I recorded and then I upload it and then I wrote a few things. So it’s super easy for me. People get amazed that, on average, I spend half an hour per week for this weekly show.

Everything else is taken care of for by Reine and her team. In terms of the audio editing, Kacey, what do you do in terms of audio editing there?

[00:20:15] Kacey: Yeah, so for audio editing, that is the part of where I enter. Usually I add the audio for intro and outro of the episodes that you create. Based on the topic of the episode and then I clean up the episode, I clear up all the filler words and also if there are any background noises or if there are any overlapping when you’re talking and the guest is talking, I adjust them so that they will fit and it will be audible and coherent for the listener.

Sometimes when you’re speaking and the guest is speaking all at the same time. It’s really hard to understand so I have to separate them, and then it will be smooth, and it’s like the transition will be better compared to both of you are speaking. And then after that, I will edit it in audacity, the audacity tool. After that the intro and outro, cleaning it up after that, and then I’ll file it and then compress it to so that it will be in a MP3 file and which one, which we’ll upload. So while I was, I’m working with with the audio file, it is in the larger file, which we call it raw file, which is all the details are clearer, but the problem there is. It’s more space consuming, so it’s not, it’s not good for the Podigee because it will consume lots of space in that platform. So what I do is to convert it and compress it, and file it as an MP3. So it’s going to be usable and more compact, and it’s easier to download for the listeners. And all the details are still clear and fine and good. But then it will be more compressed that it will not take too much space, both in the audacity and in the file of the listeners or the downloaders.

[00:22:14] Alexander: Yep. And she can do that because within Zoom there’s an option that you get each participant for each participant a different audio track.

Yeah. And if you don’t have that, then it becomes nearly impossible to separate the different voices. So that’s one of the, one of the key things. Yeah. Let’s talk about the next step. One, once we have recorded the episode and everything we need to show notes. What do you do with the show notes?

[00:22:49] Kacey: So sometimes it’s going to be me or Reine that’s going to do the show notes. What I’ll do is to listen to the episode. So since we’re not statisticians, it’s really helpful when you are explaining it in the layman’s term for us. So when you’re talking to your guests, you still explain it like someone else that’s listening. That’s not a statistician. So I listen to it and I try to absorb what I can and then in the show notes, I’ll choose which, points that are really useful and will catch the attention of the audience so that in a brief time, they will see in the blog posts that, oh, this will be the topic that they will be talking about. And this one’s interesting for me. They’ll have that preview. In a short glimpse in the website that they’ll what are the topics that they’ll be interested in. So they’ll be enticed to listen to the episode.

[00:23:43] Reine: Yeah. And another way of writing share notes is through, scrolling the script or the transcript. Because once the MP3 or audio file is finalized, we run it through a tool to create a transcript, then we polish it manually, then after that, we get points from there also. Some very specific or scientific. And then, of course, we always use Google. What is this word? Is this an acronym or is this a word? Who is this person? What is this book? So we also do some research while doing the show notes. And we also use, some AI tools to simplify things. But again it’s not just copy and paste. So we, again, proofread things, check it out in Google and sometimes ask you directly. If is this the right term, the right word or the right way to explain the sentence. Yeah, it’s quite a nitty gritty in our end, but. We enjoy doing it.

[00:24:43] Alexander: Yeah. And since there’s certain terms like Estimands which are maybe, pretty new and still get underlined in a word because that looks wrong. And yeah, all the time you learn about these kinds of things as well. And it’s pretty cool to have the full transcript. On the homepage, because that helps with search engine optimization. So Google loves if there’s lots of these keywords on the homepage.

Okay, very good. Now we have everything’s there. You upload everything and we have the episode up and running. What happens? After the episode is we need to let people know about the episode. Reine, what do you do in that regard?

[00:25:35] Reine: That word convert kit comes there is where we write down the email promotion for that episode. So of course I create a draft for it and then you review it. So based on your voice it’s it’s you writing it down that. Actually, me, it should be Alexander’s voice. We do a very catchy introduction, like questions like do you want to be like this or are you using this tool or are you updated enough with R or SAS, this kind of stuff. And then really short introduction of the episode, why they should, listen to it.

And then a call to action where you can find the episode link and a little bit promotion below like we usually have this PS if we have like additional related episode or promoting a course or a program, we also put it in there below. And then, yep, that’s how we end it and you approve it.

[00:26:39] Alexander: Let’s talk a little bit about. Another way to create content and that is by repurposing. So we have the audio, we have the transcript, we have the blog, we have all the social media stuff. And like today we even have video sometimes. How do you work with all this kind of different things to Yeah, make more of what we already have.

[00:27:10] Reine: Most of the time we find like the highlights of the episode. Is there like a really significant line or a quotable quote from the guest for you? So we get that, we cut it, could be an audio or a video snippet, put a branding to it, make it interesting, add catchy questions in the introduction part.

And tease a little bit so they would listen to the full episode and, for a 30 minute episode, we can find like more than 10 highlights from that episode that we can actually use to different platforms. We can also tweet this highlights sentences or questions. Or tips. And that’s really useful. And your audience are really interested with those kind of content.

[00:28:02] Alexander: Yeah, and of course, I’m mostly using LinkedIn, but Reine and her team support all the different social media platforms. Like Instagram or Facebook or Twitter or what have you. Yeah. For all these different social media things, you can repurpose things again and again.

And with that we also. Drive more traffic to older episodes, right? Now we have already 300 episodes recorded, which is quite outstanding. And we would, I wouldn’t have reached it without Reine and her team for sure. I would have been probably burned out before completely. Lots of these episodes.

I still listen to. Yeah actually, most of these episodes are still listened to. There’s very few episodes that are not evergreen episodes to episodes that don’t date in terms of their content. There are only very few that, you know for some things that just happened at the time. And people listen to these things all the time. Some of ’em are our first episodes that we are recorded, number one and two, how to work with a physician, how to work with a programmer, are still downloaded all the time. Or there’s another early episode, I think it’s episode number seven or something like this is data science something for you?

It’s still downloaded all the time. Yeah. That’s also what I really love about podcasting. This kind of content doesn’t, directly die if you have a tweet and such, it’s basically dead after a day, probably earlier, yeah. And or other kinds of social media things that, die pretty, pretty fast.

[00:29:56] Reine: I agree with you. Sometimes we re promote old episodes. And we highlight different points. We highlight different points than the first we promoted. And so it’s it’s something new. And they would listen to it again.

[00:30:11] Kacey: And it’s also beneficial for the newcomers, the new listeners. So if they haven’t, they haven’t heard the previous episodes, but they’ll scroll down and they’re interested with that. Or sometimes they just see your link in and there’s a topic that is repurposed. It’s very useful for the newcomers or new listeners that they’ll be enticed to listen even from the older episodes. And those episodes are like what you said are ever reading.

[00:30:39] Alexander: Yeah. Maybe I can quickly show you actually a whole set looks like. So let me quickly show you how Podigee looks like from backend perspective. How it looks, and here you can see all these different episodes when they were published. And you can also look into the analytics of the different episodes. I can also look into the analytics of episodes over time.

And here we have a count of 299 episodes. Speaking about 300 because also, this episode is pre produced, and by the time it airs, we’ll have more than 300. This is, includes also all the different episodes that we, for example republished. And things like this, or very short episodes where we just had Hey, there’s a new course.

It’s five minutes episodes. We had some of these, I didn’t have that in the, in my official account. So as in statistics, even counting is not a 100% precise thing, because it depends on what you call an episode. And you can see that here in the last four weeks or in the last month, we have now seven and a half thousand downloads and streams.

This is really big. Especially if you look into where we started. Here’s a timeline of when we first published the episode, and that was in March of 2018, I actually set up Podigee on the 21st of November of 2017. So that is nearly six years ago. I was thinking and working on it. Even a little bit longer.

So we know overall the podcast is about six years ago. Depends always what you call the start of the podcast. And there you can see in the first month. Yeah. We published at the end of March, we had 212 downloads. In April, the first four months, we had 927 downloads, and then it continuously increased.

In October 2019, we already had close to 4, 000 episodes. Let’s look, have a look into when I actually brought Reine on the show. That was about June 2018, wasn’t it?

[00:33:27] Reine: 2019.

[00:33:28] Alexander: 2019. It was in 2019. Yeah, so I was already doing the show for a year, and then we had 2,200 episodes downloads per month. And that increased quite a lot. There was a gap or dip during the COVID time. But then after COVID, it really jumped up again. And in this month, as we’re recording it at the end of June, we already have more than 6,200 downloads. For this month and it’s not even complete. So it’s a really nice upward trend. And overall, we are very close as we are recording it to 200,000 downloads overall.

It really is amazing to me, yeah, if you think about it. 200,000 downloads of episodes, yeah. Each episode is between, on average, 30 to 60 minutes, yeah. This means about something like 150,000 hours of content that got provided to users. And even if they, don’t listen to everything, that’s probably between 50, 000 and 100, 000 of hours that people listen to this episode.

And this is only possible because of the Reine. Reine and her team at VVS. One other thing. Yep. Reine.

[00:35:09] Reine: It’s just amazing to have an overview of that and time flies really fast, but numbers are really great. So I think I can actually imagine what will come next.

[00:35:21] Alexander: Yep. The other thing that is, of course, important is how many people subscribe to our email list?

And do you remember how many we had when you joined, Reinen?

[00:35:35] Reine: I think just around 5,000.

[00:35:38] Alexander: No, 500.

[00:35:41] Reine: 500? Yeah. Oh, wow.

[00:35:44] Alexander: 500. It was a very at the time, I was really proud about it. The early beginnings. But over time, things have changed really quite a lot. If I’m looking into the overall timeline, Yeah I’m just opening ConvertKit for that.

Yeah, we had, when you joined in June, yeah, we had about 600 A little bit more than 600 subscribers and then it, really went up. During COVID as well, a little bit less, but now we are about 14, 000, 14, 000 subscribers. Yeah. It actually depends on how you count. Also within ConvertKit, the numbers are not always the same. But if I send out an email every week, it goes to more than 15, 000 people. Which just blows my mind.

[00:36:43] Reine: Thousand listeners.

[00:36:45] Alexander: I actually, in the beginning, wasn’t even sure that there were so many people who could even listen to my, to this podcast. Yeah. So that’s a little bit about the behind the scenes and all of that is possible because of Reine and her team providing consistently high quality.

And you know what? I didn’t have a big budget. When I started, so I was really how glad I found Reine. We worked together over the years. She learned quite a lot. I learned quite a lot and the communication is, I think, another really important piece. We have weekly catch ups where we shortly talk about what is the status of the different things?

Is there anything difficult at the moment? Is there any, problem coming up? Can we improve the process? Anything like that? And through this really nice and open communication, and because we can both share our struggles, it’s a really trustful collaboration as well. Thank you. Kacey, any final words for the listener from you?

[00:38:01] Kacey: I would just like to say that this episode is really awesome because we were able to discuss it the beginning of the effective statistician and the growth of it. And also I would like to invite all the listeners who are interested to have their own podcast and have the assistance of the VVS. And Reine in the entire team. We’d like to invite you and we’re ready for you. So I hope that we’ll be able to collaborate and like what accent. It’s a trustful relationship and it’s a long term relationship and we’ll grow together. That is a promise from the VVS team.

[00:38:43] Alexander: Reine, what are your kind of takeaways from today’s episode and what are your main points you want to get the listener?

[00:38:51] Reine: First of all when I started with you I’m not that really competitive enough doing this stuff. But right now, after four years, I can say that we’re confident that we can really help you from end to end. We are ready to take all these nitty gritty stuff off your plate and you focus on the content, which is the main dish, your business.

Let us help you grow this, your business reach wider audience. Promoted and yeah, you just have to wait for the result and we will make sure that we are trustworthy, like what Alexander said we just begun with trust and everything, is history. So for starters it’s really a great opportunity to, grab this.

Let’s build your brand together. That’s the most important thing for starters. And we will dive more on how to make your audience wider, make them stick with your channel. We have this different marketing strategies that we would love to share with you and do with you. So just let us know you can contact us through some information that you’ll find the show notes.

And before anything else, promoting our VVS team I’d really like to first make gratitude to Alexander Schacht and the Effective Statistician for giving us this opportunity to grow and do business and not just as a business partner, but be our mentor. Number one, you can teach skills, but work ethic and values comes a long way and it’s really hard to find someone you can trust and build your business with for long term. We’re here and we have Alexander to back us up, but what kind of work we do our values in the team how we can actually adjust on how you work, your strategies we’re really flexible with everything with regards to budget or another budget, the style or the approach that you want.

We are really excited and grateful at the same time, and we want you to join us. Not just with VVS but with the effective statistician and Alexander together.

[00:41:10] Alexander: And I can tell you, yeah, even if you think about, Oh, Alexander published already all this content. There’s so much more out there. Yeah. I’m just going into certain things. Very on the top level, yeah, that’d be simulations or Bayesian design or adaptive design or multiplicity or real world evidence or biomarkers or all these different areas, yeah. If you are passionate about your topic, there’s very likely podcasts in there. If you’re working for your CRO, that is awesome way to promote your stuff.

It is, you can promote your personal brand, you can promote your CRO, and even if you work for a pharma company or university, I’m pretty sure there’s something in it for you. There’s also the possibility, by the way, to have company internal podcasts. Through Podigee, we can also create a protected podcast so that only, certain people actually get it.

Yeah. So that’s another opportunity. Comes with a little bit of a different pricing system, but if you’re doing it for your companies, that shouldn’t be really a big difference. Thanks so much Reine and Kacey for being on the show today. This was a little bit of a longer episode for the behind the scenes and I’m really looking forward to the next 300 episodes we are producing together.

[00:42:51] Reine: Thank you.

[00:42:53] Kacey: Thank you so much.

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