Interview with Kat Greenbrook

Storytelling allows businesses to better understand insight.

Data visualization is a great tool to help share, or tell a story, but relies on the story being written first. Improved data communication comes from combining good visualization with a well-written narrative

At storytelling with data, the goal is to rid the world of ineffective graphs and help people elegantly communicate with data. They aim to bring data to life and use it to tell a story to an audience, with a focus on simplicity and ease of interpretation. They believe everyone can inspire positive change through the stories they tell with data.

Forbes also discussed the importance of telling a great data-driven story and gives a good example of how to do it. Telling a great data-driven story can be useful for both stakeholders and your customers and can drive better decision making within an organization and also drive conversions with your customers. By using data visualization to make key observations about your customers and their wants, it can help with lead generation and customer retention.

There’s a lot to learn to be a good data storyteller.

Today, I’m talking with Kat about:

  • What do you understand by storytelling with data?
  • Why is it important?
  • Which role should statisticians play?
  • What skills do statisticians need for this?
  • Where to learn these skills?

Kat Greenbrook

Kat is the founder of Rogue Penguin that facilitates a workshop for data story writing and visualisation.  She is a Data Storyteller / Workshop Facilitator / International Speaker.

She has over ten years experience in analytical modeling roles, but after a shift in vocation now focuses on the challenge of data communication. Kat retrained in digital design and uses visualisation as a tool to help businesses tell their data stories.


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I want to help the community of statisticians, data scientists, programmers and other quantitative scientists to be more influential, innovative, and effective. I believe that as a community we can help our research, our regulatory and payer systems, and ultimately physicians and patients take better decisions based on better evidence.

I work to achieve a future in which everyone can access the right evidence in the right format at the right time to make sound decisions.

When my kids are sick, I want to have good evidence to discuss with the physician about the different therapy choices.

When my mother is sick, I want her to understand the evidence and being able to understand it.

When I get sick, I want to find evidence that I can trust and that helps me to have meaningful discussions with my healthcare professionals.

I want to live in a world, where the media reports correctly about medical evidence and in which society distinguishes between fake evidence and real evidence.

Let’s work together to achieve this.